Standing Out with the Right Option

In today's fast-paced digital era, physical brochures and flyers offer a tangible, personal touch that screens simply cannot replace. Especially in Bali's vibrant creative, hospitality, and culinary industries, a beautifully designed flyer printed on the right material can be the deciding factor between a promotion that is kept and one that is tossed.

With so many paper and finishing options available, how do you determine the perfect specifications for your business campaign?

Every paper type has its own "personality." Choosing a material that aligns with your brand identity will amplify your promotional message:

1. Artpaper (Available in 150gsm and 260gsm)

This is the holy grail of promotional printing. Its smooth, slightly glossy surface locks in ink perfectly, producing highly vibrant, sharp, and contrasting colors. Artpaper is highly reliable for discount flyers, restaurant menus, and event posters that require striking visuals.

2. Craft Paper (Available in 150gsm and 250gsm)

If your business wants to highlight a natural vibe, this brown paper with an organic texture is the answer. Craft paper instantly delivers a vintage, rustic, and eco-friendly impression. It is a favorite for artisan cafes, traditional spa menus, organic products, and handcrafted goods.

3. Bluish White / BW (Standard Thickness 250gsm)

BW offers elegance through a clean, stark white matte finish. Its main advantage is that the surface absorbs ink exceptionally well and is very comfortable to write on with a pen. Therefore, BW is ideal for exclusive flyers, warranty cards, certificates, or registration forms.

4. Concorde (Standard Thickness 230gsm)

For a truly premium feel, Concorde never fails. This paper features a distinct textured line pattern that gives a luxurious sensation to the touch. It is highly recommended for luxury property brochures, jewelry boutiques, or VIP invitations that prioritize exclusivity.

The Finishing Touch
Glossy vs. Matte (Doff)

Specifically for Artpaper, you can add a lamination coating to protect the print while enhancing its visual appeal:

• Gloss Lamination (Shiny) : This coating reflects light and makes colors pop. It is perfect for flyers filled with food or product photos, as it highlights a fresh and appetizing look.

• Matte / Doff Lamination (Subdued) : Non-reflective and incredibly smooth to the touch—almost like velvet. This lamination softens color sharpness to provide a more elegant, modern, and highly exclusive impression. It is ideal for real estate brochures, beauty clinics, or premium brands.

Important Guide
Is Thicker Paper Always Better?

Many customers assume that choosing the thickest paper (like 250gsm or 260gsm) will automatically make a flyer look more expensive and high-quality. In reality, the thickness of the material must match the function of the promotion itself.

Thick material does not always mean better results. Here is a practical guide to choosing the right thickness:

If the Brochure Will Be Folded (Bi-fold or Tri-fold)

It is best to use thinner paper, such as 150gsm. Thin paper is much more flexible and folds neatly. If you force-fold thick paper (260gsm) without an additional machine creasing process, the fold is prone to cracking, damaging the ink, and making the brochure look messy.

If the Flyer Will Be Distributed Massively

For street distribution, 150gsm paper is the reigning champion. The thickness is just right—not too thin, yet light enough that your team can comfortably carry and hand out thousands of copies.

If the Flyer Is Distributed Exclusively

This is where thick paper (250gsm or 260gsm) truly shines. If your flyer acts as a discount voucher, membership card, or is inserted into premium packaging, thick paper provides a sturdy sensation. Customers will feel they are receiving something of value, and the flyer won't easily crumple when stored in a bag.